Samo's love for the mountains started in his childhood, sparked by the books of Slovenian alpinists like Tomaž Humar and Silvo Karo. He found their Himalayan adventures so inspiring that he dedicated himself to summiting the Slovenian Alps. During his college years, he made his first ascents as an alpinist, which brought him closer to his childhood idols. These days, he devotes his time to trail running but remains a frequent visitor of the mountains.
About Us
3,500+ happy hikers and counting! Our hiking team turns trails into journeys of a lifetime – with smart planning, local know-how, and support you can count on.
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Hey, I'm Samo. Let me introduce you to the story behind GR20.
Like every great adventure, we started small, with a close-knit group of young, enthusiastic hikers who loved nothing more than spending our days in nature.
While I’m usually the first person you’ll hear from – replying to your emails or chatting with you on a video call to help pick the perfect trail – I’m really just the starting point.
Behind me is a whole team of hikers, travel advisors, and route planners who live and breathe the trails we send you on.
From Local Trails to Worldwide Adventures
Based in Slovenia, where the Julian Alps begin just beyond our doorstep, it felt only natural to start sharing the beauty of our homeland—and eventually, the world—with others.
What started as a small initiative has grown into something far bigger.
As more and more travellers joined our hikes, our team expanded too, bringing in destination experts, trail planners, route designers, and a behind-the-scenes support team.
Step by step, our hiking portfolio grew beyond Slovenia, across Europe, and eventually to the most scenic trails in Asia and the Americas. With so many epic journeys under our belt, it became clear that we needed one united identity to bring it all together.
That’s how Hiking Tours was born: an umbrella brand uniting our most beloved, five-star-rated adventures around the world.
Hiking Tours at a Glance
- Hikes across 4 continents
- 27 iconic countries & regions
- Over 250 hiking itineraries
- Trusted by 3,500+ happy hikers and their families
By bringing everything together under one name, we can focus entirely on what we do best: crafting flexible, well-supported, and unforgettable hiking adventures for people who love nature as much as we do.
Of course, none of this would be possible without the incredible people behind the scenes.
Meet the Team
Samo – Lead Travel Advisor
Anja - Travel Agent
Anja's journey into the mountains shifted from occasional visits to genuine love. A rock-climbing course also inspired her to join her friends on climbing and bouldering day trips and weekend getaways. Though she says she prefers the warmth of sunsets, she'll begrudgingly wake up for sunrises if there's coffee involved! Her little secret is that she hasn't summited Triglav yet, so her license as a 'true Slovenian' is still pending.
Lan – Travel Agent
When he was seven, Lan reached the summit of Triglav with his father, and the experience cemented his love for the mountains. He is still chasing that feeling today, on foot or his touring skis. In addition to his passion for hiking, Lan is an enthusiastic boulderer and a certified sport climbing coach. After work, he often dedicates his time to managing a local bouldering gym in Ljubljana and sharing his knowledge with others.
Nina - Travel Agent
Nina didn’t grow up with hiking boots on—but once she gave it a proper shot in her twenties, she got hooked. These days, she’s always squeezing in a hike—whether it’s somewhere in the Julian Alps or along some random cliff trail she found in Portugal. Now, she’s all about chasing that feeling of freedom, unplugging from the world, and collecting mental snapshots instead of phone photos. Fresh air, good views, and a bit of leg burn? That’s her kind of reset.
Finn
Hungry for our lunch leftovers and hikes with his owner, the office dog Finn is our key member. As a certified Search and Rescue (SAR) dog, his adorable snout is not only trained to sniff out who brought snacks to the office but also to help find those who wandered off the trail. Always full of energy, he loves exploring the world. His proudest achievement was strutting around at an elevation of over 3000 meters on Maltatal.
Under Hiking Tours, we operate a growing collection of hiking brands, each built around some of the world’s most iconic trekking regions:
- Tours du Mont Blanc
- Hut to Hut Hiking Slovenia
- Triglav Tours
- Hut to Hut Hiking Switzerland
- Hut to Hut Hiking Austria
- Hut to Hut Hiking Dolomites
- Camino de Santiago Tours
- Norway Hut to Hut Hiking
- Pyrenees Hut to Hut Hiking
- Iceland Hut to Hut Hiking
- Hut to Hut Hiking Tatras
- Hut to Hut Hiking Patagonia
- Hut to Hut Hiking USA
- Base Camp Trek Everest
- Base Camp Trek Annapurna
- Circuit Trek Manaslu
- Gokyo Lakes Trek
Backed by a Global Travel Network
While Hiking Tours is all about hiking, we’re also proud to be part of something bigger – the World Discovery travel network, a global family of travel brands that has been creating extraordinary journeys since 2011.
Hiking Tours is one of several travel brands founded within World Discovery, all shaped by a shared commitment to high-quality travel. Over time, each brand evolved to focus on its own specialty—like hiking & cycling tours, cultural journeys, and luxury escapes.
While each brand focuses on its own expertise, all remain rooted in the same values of quality, flexibility, and care.
With everything under one roof, we share knowledge, align high standards, and constantly improve our support before, during, and after your trip.
Why this matters:
Trusted Quality
With over 10,000 travellers joining us each year across the brands and an average guest rating of 4.7 out of 5, we’re proud to be trusted by hikers, cyclists, and curious explorers from around the world.
Value Through Innovation
Thanks to the shared tools and resources across all our brands, we’re able to offer more—without raising the price. Behind the scenes, smart travel tech helps us streamline planning, improve communication, and handle logistics efficiently. For you, that means seamless experiences, faster support, and thoughtful extras without hidden costs.
Booking with Confidence
You’re in good hands with a team backed by decades of travel planning experience, operating under EU consumer protection laws, and offering secure, flexible payments through Wise, PayPal, Revolut, and Stripe.
Meet the Team
Jani - CEO
A pragmatic leader, Jani oversees the entire operation at World Discovery. From vision to execution, he ensures that every part of the business runs with purpose, clarity, and long-term impact.
Tina - COO
Tina leads the operations side of World Discovery, coordinating teams across brands and managing the day-to-day flow of work. She oversees our travel advisors, ensures processes run smoothly, and keeps every detail aligned with our mission.
Tilen - CGO
With deep expertise in SEO and digital strategy, Tilen drives our global growth. He’s responsible for expanding our online reach, strengthening brand visibility, and ensuring more adventurers discover us every day.
Matevž - CPO
Matevž leads the product development of our hiking tours, turning exceptional trails into fully accessible experiences for our guests. His team researches routes, designs itineraries, and ensures each tour meets our standards for safety, logistics, and overall experience.
Lenart - CTO
As our Chief Technology Officer, Lenart leads the development of systems that power both our guest experiences and in-house operations. From intuitive booking platforms to behind-the-scenes tools that support our team, he ensures technology enhances every part of the journey.
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HASSLE-FREE
We manage your itinerary, provide you with a detailed guide, secure accommodations, and oversee all those details you'd rather not worry about, ensuring your trek is as seamless and enjoyable as possible.
UNBEATABLE SUPPORT
Our dedication shines through our round-the-clock customer support, enhancing your journey by prioritizing your comfort and well-being above all else.
EXCEEDING YOUR EXPECTATIONS
Our specialized team, intimately acquainted with Corsica's rugged beauty and distinctive culture, carefully curates premier GR20 hikes to exceed your anticipations.
BOOK WITH CONFIDENCE
As a fully bonded and insured entity, we offer financial protection for your bookings, ensuring you can embark on your travels with peace of mind and security.
